Here's a question for ya.
Does the world need another online fabric shop?
Is the market saturated?
Admittedly, I'm pretty content ordering from the Fat Quarter Shop. Their prices are higher, but the service is pretty amazing. I try to wait until my order qualifies me for free shipping, but that threshold is pretty high as well.
I've got a few others that I order from if I can't find it a FQS.
But that's the thing. How many do we really need? What makes them good? What makes them bad?
For me, I want good prices, good selection, a user-friendly website, good service, quick processing, free shipping if possible, and customer rewards (occasional coupons for frequent buyers). I just don't always find this with the online shops I encounter. And the brick-and-mortar shops have sometimes been disastrous.